The Brief

I was approached by Andbrew's, a small independent microbrewery, to create a complete branding package and packaging design for their first lager. The project required developing brand identity design, logo design, and beer label design for their signature lager 'Aeron'—named after the brewmaster's son and inspired by Welsh heritage. This first design in a series of four needed branding that emphasised handmade, artisan craftsmanship while standing out through humorous, memorable packaging design.

The Process

My graphic design consultancy began with brand strategy development, exploring the personal story behind the beer's name—honouring the brewmaster's son Aeron and the River Aeron in Wales.

The logo design featured a portrait illustration of the brewmaster himself, emphasising the one-person, handcrafted nature of these small-batch lagers and establishing an authentic maker identity. For the 'Aeron' beer label design, I created a cheeky illustrated character playfully showing his berries—a tongue-in-cheek visual pun communicating the berry-infused lager while creating memorable, conversation-starting packaging.

The branding and packaging design process included:

  • Logo Design & Portrait Illustration: Brewmaster portrait emphasising artisan quality and personal brand storytelling

  • Brand Identity Development: Colour palettes, typography, and visual systems scalable across the four-beer series

  • Character Illustration: Humorous mascot design for 'Aeron' packaging

  • Beer Label Design: Custom packaging with print-ready files for professional production

  • Brand Guidelines: Comprehensive design framework for future beer releases

The Result

I delivered a complete branding package positioning Andbrew's through authentic storytelling and artisan craftsmanship. The brewmaster portrait logo establishes the handmade, small-batch quality, while the humorous character-driven packaging design for 'Aeron' creates instant shelf appeal and brand recognition.

Key deliverables included:

  • Complete Brand Identity Design: Brewmaster portrait logo, brand guidelines, and scalable design system

  • First Beer in Series: 'Aeron' packaging design with character illustration and print-ready artwork

  • Marketing Collateral: Supporting graphic design assets for promotional campaigns

  • Expandable Framework: Brand design system ready for three additional beer releases

The humorous branding and packaging design successfully differentiates Andbrew's in the craft beer market through authentic family storytelling, Welsh heritage, and artisan craftsmanship—creating a memorable, personality-driven brand with a strong foundation for the complete four-beer series.