‘Jake’s contributions have had a significant and ongoing effect on marketing operations, demonstrating creativity, collaboration, and a strong commitment to excellence.’
I recently worked on templatising and artworking a branding package received from an external studio for Coventry University.
This included creating and applying a set of guidelines for the artwork that would ensure consistency, as well as animating 12 variations of the logo for use across all social media platforms. Here are some examples from the template I created that is now being utilised by the marketing team.
Above is the promo that I wrote, directed and produced for the Coventry University Nursing Associate hybrid delivery course, it was the first promo written and directed at Coventry University Online to gain approval from the marketing team without any revisions.
Above is a developed concept to tie in with Coventry University Online’s new branding (with a temporary voiceover track). For this concept, I collaborated on the script, sourced stock footage suitable for the animation style, and then animated and rotoscoped all elements. It was met with extremely enthusiastic feedback.