‘Jake’s contributions have had a significant and ongoing effect on marketing operations, demonstrating creativity, collaboration, and a strong commitment to excellence.’

The Brief

I recently templatised and artworked a new branding package for Coventry University, created by an external design studio. The project required developing brand guidelines, creating motion graphics templates, and producing promotional video content for Coventry University Online. The challenge was ensuring brand consistency across all marketing materials while creating engaging animated content and video production for social media platforms and course promotion.

The Process

My graphic design and animation production work began with developing comprehensive brand guidelines and templating systems to ensure visual consistency across all university marketing materials.

The project encompassed multiple deliverables:

Brand Implementation & Motion Graphics

  • Created templating systems and artwork guidelines for the marketing team

  • Developed 12 animated logo variations optimised for social media platforms

  • Designed motion graphics templates for consistent brand animation across channels

Coventry University Online Brand Concept

  • Collaborated on scriptwriting and video concept development

  • Sourced and curated stock footage aligned with the animation style

  • Produced animation and rotoscoping for all visual elements

  • Created engaging motion graphics that received enthusiastic client feedback

Nursing Associate Course Promotional Video

  • Wrote, directed, and produced a promotional video for the hybrid delivery Nursing Associate course

  • Delivered the first promotional video at Coventry University Online to gain marketing team approval without revisions

  • Created compelling video content that effectively communicated course benefits and value

The Result

I delivered a comprehensive suite of brand implementation tools, motion graphics, and video production content that established visual consistency and elevated Coventry University's marketing output. The templating system now enables the marketing team to create on-brand content efficiently across all platforms.

Key deliverables included:

  • Brand Guidelines & Templates: Complete artwork guidelines and design templates for consistent application

  • Animated Logo Suite: 12 social media-optimised logo animations for multi-platform use

  • Motion Graphics & Animation Production: Brand concept video with custom animation and rotoscoping

  • Promotional Video Production: Script-to-screen video content for course marketing

  • Marketing Assets: Scalable design and video production framework for ongoing campaigns

The brand implementation, motion graphics, and video production work successfully streamlined Coventry University's content creation process while delivering high-quality, engaging marketing materials. The promotional video's first-time approval demonstrates effective scriptwriting, video direction, and understanding of educational marketing strategy—establishing a new standard for course promotional content at Coventry University Online.