The Process

My consultancy work began with website UX optimization, focusing on reducing clicks and improving the student experience. For the animation production, we developed a creative strategy using colourful non-human characters, ensuring the content could be repurposed across all ten schools without needing school-specific uniforms or branding.

I provided art direction, project management, and animation consultancy while collaborating with a motion designer from my creative network to meet the tight turnaround. The project also included voice recording services, working with a young person to create authentic, student-focused audio content for the explainer video.

The Result

The multi-school animation campaign successfully launched across three schools initially, with the scalable design allowing easy adaptation for the remaining seven schools as they adopt the Bridge program. Deliverables included:

• Website Consultancy & UX Design: Streamlined site navigation and improved student journey

• Animation Production: Created engaging motion graphics suitable for Year 6 students. Developed cohesive logo animations for multiple schools.

• Creative Direction & Project Management: Art-directed the visual style and oversaw production

• Voice Recording & Audio Production: Directed voiceover recording with sensitivity and encouragement with inexperienced Year 7 Drama student.

• Marketing Strategy: Developed reusable video content for multi-school deployment with minimal changes/ easily editable segments.