I recently worked with The Futures Trust, consulting on their websites UX and student journey after a rebrand and new website design. When reviewing the site and implementing some positive changes for a more seamless experience (as few clicks as possible!) they mentioned that they were trying to market their ‘Bridge’ programs- a specialised and tailored environment for Year 7 students- but were unsure how best to convey the core messaging to students.

 As they wanted the project to be usable for multiple schools, we settled on an animation aimed at Year 6 students with colourful non-human characters, as it negated the need for school uniforms and allowed much wider usability.

I art-directed and oversaw all project management for the animations, but utilised an additional motion designer from my network of creatives to help bring it to life as quickly as possible, due to conflicting deadlines and an extremely tight turnaround.

We have initially created an animation for three schools, but it could easily be repurposed or edited to fit all ten in the trust, as and when they adopt the ‘Bridge’ program.