‘Jake immediately grasped our business drivers…The work was extremely high quality; the advice was practical and the turnaround quick.’
George Squire Compliance Manager, National Farmers Union
The Brief
I was approached by the compliance team of the National Farmers Union to create engaging animated content and redesign their member communications. The project required making compliance accessible through animation, UX design, and content strategy for their 44,000+ farming and growing businesses.
A short animation detailing the Privacy Policy for the NFU (National Farmers Union)
The Process
We began by building member profiles and developing a visual communication strategy. Their existing offering—a 22-page legal document—needed to be transformed through motion graphics, web design, and content creation that would engage hardworking farmers while simplifying complex legal information into digestible, animated, and written content.
The Result
We developed a multi-layered digital experience including custom animation production, web design, and content writing. Key deliverables included:
Explainer Animation: An overview animation that condensed and simplified the privacy policy into engaging visual content
Web Design & Development: A new webpage housing all legal information with intuitive navigation
Content Writing & Copywriting: Rewrote all website copy into accessible, simplified language
UX Design: Restructured the original document into clickable sections with improved user journey
PDF Design: Redesigned the document as a searchable PDF with a linkable contents page
This animated and digital content strategy successfully transformed complex compliance information into engaging, accessible member communications. The project has been implemented across the National Farmers Union website, demonstrating how motion graphics and strategic content design can make technical information understandable and engaging.
Full Testimonial
‘Working with Jake on this project was a pleasure. The work was extremely high quality; the advice was practical, and the turnaround quick. Jake immediately grasped our business drivers and took what we wanted to achieve and delivered nothing short of a masterpiece. I would not hesitate to recommend Jake for future projects.’
George Squire
Compliance Manager, National Farmers Union
Project links